My Experience with Instacart


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I really love grocery shopping! I do. And, I love doing it as part of our family outings. I love the whole sensory experience – sight, smell, touch and sometimes even sound and taste (free samples!). I love reading the labels and calculating comparative costs. However, four kids appears to be my tipping point where sometimes it’s just easier to send my husband out on his own. This weekend, my 3-year-old crashed head first into our cart, cutting open his head and turning our Saturday outing into an urgent care visit and requiring an updated Tetanus shot.

InstacartEnter Instacart. They are now in Minneapolis — mostly downtown, but working their way into my Northeast neighborhood. They have not made it to my location, but I work downtown. I decided to give them a try and had my groceries delivered to my office.

What is Instacart?

Instacart is a personal shopper program for groceries. It’s similar to Coborn Delivers but the groceries come from your choice of participating stores — such as the Wedge, Target, Whole Foods, Petco and Cosco. Instacart can deliver your groceries in as short as an hour. The delivery fee is a little lower than that of Coborns; but, unlike Coborns, Instacart allows and encourages tips — so it actually comes pretty close.

Who Am I As A Grocery Shopper?

We currently do 80% of our grocery shopping at Aldi. We buy our meat from ReadyMeats — our neighborhood butcher shop. The remainder of our shopping is done at little ethnic shops and Eastside Co-op. We don’t shop Cub, Beyerlys, Lunds or Walmart; and very rarely shop at Target. I haven’t used Coborn Delivers since it was Simon Delivers.

We choose to support our co-op with our WIC vouchers. A good portion of our summer vegetables come from a CSA. We work really hard to eat as organic as our budget allows and healthy foods are a high priority. We buy very little packaged food and junk food. Our grocery budget falls around the USDA’s “thrifty plan” guidelines for feeding a family of six.

What I Bought.

I had $20 to play with when I made my order. Obviously, this is not enough to be a true shopping trip, but it was enough to get a good idea of the service.  I chose to order from the Wedge, since that would be the most similar to my own co-op.  I ordered the following groceries:

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Organic Bananas.  I ordered Bananas because I am a finicky produce shopper.  My kids love bananas, but I only like them when they are near perfect.  The shopper, did a very good job choosing bananas. I actually ate one right away. I ordered 2 pounds. I received 1.8 pounds. I give extra points for knowing that 1.8 is better than 2.2.


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Food for Life Ezekiel 4:9 Prophet’s Pocket Bread. Organic bread is another hit or miss item. I like to examine the package closely and smell it before purchasing. This brand in particular, I’ve am very careful when purchasing. They make good bread, but it has a short shelf life. Again, it was perfectly fresh with no odor of impending mold.

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Field Day Organic Garbanzo Beans. I bought these so I would have something to eat with the pocket bread. When I got home, I found one can was slightly dented, but that may have happened on my bus ride home. I don’t think the dent would have stopped me from purchasing the beans.

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Sunleaf Naturals Shampoo & Body Soap, Rose Gernium andThumb 1e80bdaf a542 47ef 9f0f 9f99829a28ed

One With Nature Dead Sea Bar Soap Lavender. Soap is something we include in our grocery budget. My grade school daughter and I were both out. Being a sensory shopper, I was curious whether I could happily pick a new soap without handling it and smelling it. I did. I guess I know the scents we like. However, I missed the experience of picking my own. I would probably only do this in a pinch in the future.

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Lily of the Desert 99% Aloe Vera Gelly Soothing Moisturizer. The last item I added was aloe because the baby had a diaper rash; we were out; and this is the only thing I know of that works with cloth diapers and really works. Had it not been delivered to me, I would have needed to make a special mid-week trip to the co-op.  It was nice to avoid that errand.

I would have liked to have tested out their service with raw meat and eggs, but I didn’t want to carry them home on the bus. I did ask my shopper if they take special precautions with these items. Mostly, they make sure that perishables are the last thing they purchase so the buyer can get them into the refrigerator or freezer quickly. My shopper drove. It sounds like they also hire bikers for this job. I wonder how eggs would fare in a bike delivery situation.


Will I Use Instacart in the Future?

Maybe. There would be a learning curve to get my grocery bill down to what I currently pay. I know my neighborhood stores well enough to know which stores offer which items at the best prices. I would also miss doing the shopping, but I wouldn’t miss having two in the cart and two roaming free while I try to concentrate on getting the best food for the lowest price.  You can use coupons and rewards cards through Instacart, so if I were to get back into couponing, I might be able to be thrifty.

The prices the customer pays for their grocery items is the same as they would pay at the store. There is a delivery charge of $3.99 for two-hour delivery or a scheduled delivery. For $5.99 you can get the groceries delivered in an hour. I used the two-hour service and got my groceries in about an hour.  If I was doing a week’s worth of groceries, the extra $3.99 would not be too bad. However, until they get to my neighborhood, I would have to carry my groceries home on the bus, so I would be doing far less than a week’s worth. For $99 a year, you can get free delivery. For a bus-riding daily shopper, this would be a good option.  Either way, tipping your shopper is highly encouraged and, because my husband has worked this type of job, for me it is mandatory.  This brings the extra charges up to $8.00 to $10.00.  That’s two gallons of milk — something to keep in mind.

Since I rarely use a car, we have been contemplating becoming a one-vehicle family. If this happens, having Instacart would be a blessing for those times when our van isn’t running. That has been a sticking point for us since our Vanagon is over 30 years old, but with a year-round grocery option, this just became feasible.

I love the fact that the customer is given a reusable bag that they can then return to Instacart if they want.  I have too many reusable bags, but I still prefer them to one-use bags.

Obviously, I can’t use WIC vouchers with Instacart. This will be an issue for a few more years for me.

I also like supporting the co-op I belong to, but I suspect they will join the Instacart family as it moves into my area.

For me, Instacart will be a nice safety net for now. As my kids get older, stop receiving WIC, and start getting involved in more extracurricular activities, it may become something I’ll revisit.  I value our family time and this could give us a little more.


See FTC Disclosure Image Guide on sidebar
See FTC Disclosure Image Guide on sidebar

Instacart paid a portion of my grocery bill to facilitate this review.  The opinions are my own.

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About the author

Joy Peters

Joy Peters - co-creator and writer for FamilyFunTwinCities.com.

Besides Family Fun Twin Cities, I spend my 9 to 5 at a day job pursuing my weird passion for calendars and organizing things as a legal secretary. When I get home I spend my time with my four kids, 10, 6, 4 and 1. My amazing husband is both a full-time musician and full-time stay-at-home dad. Together we run a small radio empire — SiaNet Radio — playing, promoting and enjoying the wide variety of local music and art in the Twin Cities. I juggle all this while writing about exploring the Twin Cities with kids. I couldn’t be happier.

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