August Schell Brewery Tour in New Ulm, Minnesota

High marks from Mom and Dad for the August Schell Brewery Tour in New Ulm. And sure, this may have had something to do with the generous samples that were passed out in the lovely tap room after the tour. But there was certainly much more to enjoy on the Schell grounds – for adults and kids as well, and we always appreciate a tour that accommodates the entire family.

Exterior of August Schell Brewery in New Ulm Minnesota

Schell Brewery Tour with Kids?

So, how exactly does a brewery welcome children, you ask? Let’s start with the admission price. Children 12 and under are free, erasing anxiety that you’ll have to “schell” out big bucks for a tour they’ll whine their way through. Adults pay only $10 per ticket, further easing fears of wasted funds.

The kids kept their whining to a minimum because there were plenty of interesting things to observe on the tour: beautiful shrieking peacocks that wandered at will among the guests, an artesian spring tumbling down the hillside, and a mammoth copper kettle that brewed every single batch of Schell beer from the late nineteenth century to the turn of the twenty-first.

Two girls and a peacock look at each other at Schell Brewery in New Ulm, Minnesota

Their patience was rewarded with an extra-special treat. While TourMom and Dad were schooled on Schell beers in the tap room, the kids guzzled down glasses of their favorite Minnesota State Fair beverage: Schell-brewed 1919 Root Beer!

Schell Brewery Grounds Tour Details

Now that I’ve shattered your belief that breweries are no place for kids (though clearly not designed with kids in mind) bring the little ones along if you need to. There were several (besides our own) on our visit. Tours run daily Memorial Day – Labor Day and sell out quickly. Should you need to wait for the next tour, check out the Museum of Brewing, admire the architecture, stalk the peacocks, and work up a thirst for some great local crafts.

Make a day of your visit to the August Schell Brewery:
Family Day Trip: 10 Things To Do in New Ulm, Minnesota

Collage of Things to Do in New Ulm Minnesota


The August Schell Brewery is located at 1860 Schell Road, New Ulm, MN 56073.

Tour Times:

Tours, which are roughly an hour, operate year-round on the following schedule:

September – May
Friday & Sunday : 1:00 and 3:00
Saturday: Noon, 1:00, 2:00, 3:00, and 4:00

Summer Schedule
Tours run daily Memorial Day through Labor Day
Monday through Friday:  1:00, 2:30 and 4:00
Saturday & Sunday:  Noon, 1:00, 2:00, 3:00 and 4:00


Admission is $10 ages 13 & up.

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